Yesterday I went to London to do some research for the marketing module we're doing at uni this semester. The module is about TM Lewin, a businessman-focused company specialising in shirts. So, a couple of girls from uni and I made a day of it, went to visit three TM Lewins and some of their competitors. It was interesting to see the difference between different locations of the same brand, all within London.
The Fenchurch St store was my favourite, light, spacious and displayed their heritage everywhere, which is what TM Lewin are all about. The staff were very friendly, approachable and helpful, under the promise that we would disclose nothing to their competitors. They were also very knowledgeable about the brand. They even encouraged us to take photos of the store - they seemed proud of it. At Canary Wharf, however, the reception was quite the opposite - we were asked to leave. We had been given permission by two members of staff to take notes, just not photos, but were then approached by a third member of staff who said it was company policy that we could not do our market research there, and had to leave. I didn't think to say it at the time, but if it is company policy, why were we allowed, even encouraged, to do the research at Fenchurch St, while at Canary Wharf we weren't even allowed in the store?
After visiting the TM Lewin at Stratford, we decided to go for a meal at Giraffe in Westfield, a first for all three of us. We all really enjoyed the meal, and would definitely return - it was reasonably priced, the food was of high quality, the two girls I was with are vegetarian and they both found food they really enjoyed, and the interior design was to our tastes. We were all very full afterwards though!
We then waddled around a few of the shops, stuffed full from the meal. We had a look around Forever 21, and made a visit to the Disney Store to look at potential Christmas presents. We also went into Victoria's Secret - I've never been in there before, and I so wish I had more money to spare, as I loved loads of the designs in there. I found one thing I loved more than anything else, a black and gold basque/bralet at £80, and I wanted to post a photo up on here but I can't find it on the website :(
However, the Accessorize obsession continues - I went in there next and fell in love with so many items! I only bought one thing due to funds (quite restrained, I thought!) This is Barry, my Accessorize sheep necklace:
This was the drinks stirrer that came with my drink at Giraffe. I thought it was pretty cool :)